Hospitality
The Challenge
When Quri's founder came to us, he wasn't a stranger — we'd built his previous company, and that company had been acquired. This time the idea was bigger: QR-based dine-in ordering and payment for restaurants, with no app download. But the money wasn't raised yet, UAE operations didn't exist yet, and investors don't fund decks in restaurant tech — they fund products they can scan at a table. He needed something real, fast, on a founder's budget. The full vision was a platform: multiple payment gateways, third-party discount partnerships, ERP and CRM integrations, cloud infrastructure built for scale. We cut all of it from version one.
The Solution
The 12-week MVP did exactly four things: a guest scans a QR code, sees the menu, places an order, and pays the bill — plus a simple dashboard where the restaurant uploads its menu and sees customers and payments. Nothing else. Every feature we deferred was a feature that couldn't delay the fundraise. After funding closed, we built the full platform on that same foundation: multi-gateway payments, third-party discount and promotion integrations, an API layer for ERP/CRM connections, and cloud infrastructure sized for scale.
Key Features
Table-specific QR codes open a full menu in the browser — no app download, no account required.
We cut the full vision to exactly four flows for week one — the constraint that made the fundraise possible.
Simple admin where restaurants upload menus, see live orders, and track payments — everything needed, nothing extra.
Production platform supports multiple payment gateways for broad UAE coverage, added post-funding on the same foundation.
API layer connecting Quri to restaurant ERPs and CRMs — seamless data flow without manual reconciliation.
Cloud infrastructure sized for a growing restaurant network, rebuilt from the MVP foundation after funding closed.
Our Process
The Outcome
The MVP survived about a year of investor scrutiny unchanged, doing its job as the working demo behind the raise. Quri is now live across 50+ UAE restaurants and growing. Total engagement: $50K build — MVP through full production platform — with an ongoing $5K/month retainer. We're still their tech team.
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